Thursday, July 15, 2010

The Founder of the Easecox International Group - Ms Ya-Chu Lin

She started the business at the age of 32. Her original motive was a desire to be curvaceous again. She then helped others to retrieve their beauty and that was how Easecox, the world of beauty engineering, was born.
When operations began in 1988, EASECOXadopted a philosophy of cooperation and co-prosperity with Shapewear slimming control undergarments as major products. EASECOXwas recognized as the number-one brand in Taiwan and in 1994 was named in Business Weekly as one of the Top Ten Popular Brands. EASECOXalso joined the TOP 300 Service Providers in the same year and sales reached a new record of NTD2.2 billion.
The first four targets were achieved in only a few years.

Creating a Brand has never been easy. But in 14 years Ms. Lin successfully turned EASECOXinto a group with hundreds of thousands of employees from a very small
beginning - a company of three. Along the way Ms. Lin was able to achieve much personal satisfaction and joy. 
She always believed that it was not her personal contribution, but the hard work of the whole team that led to the achievement of EASECOX. She was very public-spirited and was active in many public welfare organizations. In January 1995 the “Ya-Chu Cultural Foundation” was founded and has been dedicated to all aspects of the care of women since then.

Ya-Chu Lin’s life ended tragically at the age of 46 on May 25, 2002. She was on her way to Beijing on a business trip and died in the CI-611 Penghu Crash.

Thanks to the stable foundation she laid, EASECOXhas continuously practiced “reality, righteousness and beauty”, concepts she shared with all people in China and the whole of Pacific Asia.


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